Yukiyo Nagata Design developed a branding package for SGL Services Corp., an elevator and escalator maintenance company. Even though the company is not the major player in the industry, it has impressively increased its presence over the span of a few years. The owner thought it was the time to focus on the company's branding in order to raise the company status. Yukiyo Nagata Design created a whole branding package including: logo, business card, brochure, and web site.
The logo was the key to the whole project. We used the idea of a 'triangle', as an element to show the up and down motion of elevators and escalators. We emphasized the branding by using the logo color scheme in brochures and the web site.